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Public relations can be a crucial way to raise your profile when things go well, and keep things quiet when things occasionally go wrong. Some businesses will invest in a PR firm; some will look at managing PR themselves. This section will help you decide which route is best for you.

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Tell it how it is... case studies and advocacy in PR

Why turning your best client work into stories has a material impact on revenues
The hidden value of the humble press clip

PR expert Dr Bill Nichols explains how press coverage, however small, can offer very real monetary value
Crisis management: how to deal with a PR disaster

Banana skins line every business' path. PR expert Dr. Bill Nicholls reveals how to handle the ensuing mess
Handling bad publicity

You can’t always avoid negative publicity. Here’s how to be smart about managing the aftermath
Bold moves

GB spoke to those who have dared to be different to bring you some tips on gutsy marketing
What's your PR strategy?

Great public relations is an invaluable addition to any growing business, but how do you secure it?
Dealing with the media

Many people fear the press and for understandable reasons. The British press is world-renowned for its ruthlessness, cunning and ability to get big scoops. However, the sensational...
Ready to face the cameras?

We find out what it's like on the other side of the camera
I went naked to sell my products

How far would you go to promote your brand?
Coping with crisis

Three ways to see out a storm of bad publicity

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