Richard Reed talks about developing the first 100% recycled plastic bottle.
Richard Reed reveals the phrase that people would most associate with him.
Richard Reed explains his controversial decision to work with Coca-Cola.
Richard Reed explains the importance of working out which areas of your company are best left in the control of others.
The Innocent co-founder reveals the mistakes that were made early on in the business
Thirty years ago becoming a businessman, you were either Del boy or Arthur Daley- Richard Reed explains how business has been made sexy.
Richard Reed talks of his experience of financial destitution that resulted from delays in going to market
From Shakespeare to 'Dumb and Dumber', Richard Reed reveals what inspires his business
Richard Reed explains how the founders of Innocent Drinks overcame the huge challenge of scaling the business that started in their kitchens
The Innocent Drinks co-founder advises on what to look for in your staff